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$799,000
2024342 MLS ⋅ ACTIVE Status
Quality 4-plex's in Madison are virtually nonexistent, making this Madison opportunity one you won't want to overlook. Three units are currently leased with a fourth vacant and move-in ready, ideal for an owner-occupant or immediate lease-up. Pro-forma rents of $1,500 to $1,600 per unit put projected gross annual income near $75,000 with strong upside potential. Built in 1987 and thoughtfully maintained, the property features a new roof (2025), fresh paint, some new flooring, and some kitchen and bathroom updates throughout. Slab foundation construction keeps maintenance simple and costs predictable. A standout feature rarely seen on multi-family properties: every unit includes its own attached private single-car garage, in-unit laundry, dishwasher, A/C, and a private patio or deck. Located off Fish Hatchery Rd with easy access to the Beltline, downtown Madison, and bike trails. A turnkey asset in a proven rental corridor and a compelling addition to any serious investment portfolio.

58 Sunfish Ct, Madison
$799,000
2016589 MLS ⋅ ACTIVE Status
Exceptional owner-occupy opportunity with serious income potential! This well maintained 3 unit property (with potential to convert to 5 units, buyer to verify) offers the perfect blend of personal residence and investment. Live comfortably in one unit while the other units help cover your mortgage - or maximize cash flow with additional rental configuration options. The property features spacious layouts, strong natural light and a solid rental appeal, making it attractive for long term tenants or short term rental possibilities (subject to local regulations). Outside enjoy a standout amenity rarely found in multifamily homes - a private pool, creating added lifestyle value for an owner occupant and premium rental appeal. Ample parking, Flexible use potential and a layout that supports both privacy and income make this a smart buy for investors and house hackers alike. This one checks all the boxes!

270 Brook St, Oregon
$799,000
4 Beds ⋅ 3 Baths ⋅ 2015240 MLS ⋅ ACTIVE Status
The most versatile home you'll ever see! Perfect for outdoor enthusiasts, close to Castle Rock Lake and just minutes from I90/94 for easy access, this sprawling property offers more than you can imagine. Over 13 acres with beautiful woods for hunting, along with your very own ATV/UTV trail. 50x70 detached shop w/6" concrete floors for storage and work on all your toys/vehicles and more! The home itself had three full bedrooms and two bathrooms on the main level, along with main floor laundry and a stunning custom kitchen. The lower level offers an additional bedroom and full bathroom along with a LARGE bonus office/workout room, a very large rec room (comes with its own pool table!) and a living room/dining room/kitchen area, perfect for an "in-law" suite. Enjoy the peace and quiet with great views from the large back deck. This move-in ready home is close to area recreation but offers all you need for outdoor entertainment on land of your very own. Call to see it today!

N8444 Hwy 80, Clearfield
$799,000
2003199 MLS ⋅ ACTIVE Status
Breathtaking ridgetop views and a truly one-of-a-kind setting! Bring your vision and builder to this 19.37-acre parcel in the highly sought-after Town of Vermont. With a portion of the driveway already in place & zoning approved for a single-family home, this exceptional property offers an outstanding building site surrounded by natural beauty & privacy. Enjoy sweeping panoramic views of the countryside, including iconic Blue Mounds rising in the distance. The wooded landscape provides a peaceful retreat with wildlife and room to explore. Adding to the property's uniqueness is a natural rock formation featuring a small cave & carvings of unknown origin. According to local stories passed down through the years, the markings may be Native American in origin creating a setting rich in character and history. Whether you're seeking a private getaway or the perfect location for your dream home, this rare property offers the best of both worlds, country living just minutes from Madison.

19.37 Acres Greenwald Rd, Vermont
$799,000
3 Beds ⋅ 4 Baths ⋅ 1995869 MLS ⋅ ACTIVE Status
The last Bentley Green luxury townhome condos are complete! Built by Ganser Construction, these 2800+ sq. ft. townhomes offer luxury finishes thru-out in this highly sought after condo community. Relax on the main floor in the living room w/ gas fireplace. Entertain in the open kitchen, dinette or screened porch. Kit offers island w/b-bar, Quartz counters, custom cabs, SS appls & pantry. Upper level has Primary w/ WIC & en suite bath w/tiled shower, Quartz counters & custom cabs. 2 add'l BRs, full bath & laundry. Lower level offers den/office space & 1/2 bath. 2-car att. garage. Fantastic location within Hawk's Landing, just minutes from shops & restaurants.

9074 Paddington Pkwy, Verona
$799,000
3 Beds ⋅ 4 Baths ⋅ 1995867 MLS ⋅ ACTIVE Status
The last Bentley Green luxury townhome condos are complete! Built by Ganser Construction, these 2800+ sq. ft. townhomes offer luxury finishes thru-out in this highly sought after condo community. Relax on the main floor in the living room w/ gas fireplace. Entertain in the open kitchen, dinette or screened porch. Kit offers island w/b-bar, Quartz counters, custom cabs, SS appls & pantry. Upper level has Primary w/ WIC & en suite bath w/tiled shower, Quartz counters & custom cabs. 2 add'l BRs, full bath & laundry. Lower level offers den/office space & 1/2 bath. 2-car att. garage. Fantastic location within Hawk's Landing, just minutes from shops & restaurants.

9076 Paddington Pkwy, Verona
$799,000
3 Beds ⋅ 4 Baths ⋅ 1995866 MLS ⋅ ACTIVE Status
The last Bentley Green luxury townhome condos are complete! Built by Ganser Construction, these 2800+ sq. ft. townhomes offer luxury finishes thru-out in this highly sought after condo community. Relax on the main floor in the living room w/ gas fireplace. Entertain in the open kitchen, dinette or screened porch. Kit offers island w/b-bar, Quartz counters, custom cabs, SS appls & pantry. Upper level has Primary w/ WIC & en suite bath w/tiled shower, Quartz counters & custom cabs. 2 add'l BRs, full bath & laundry. Lower level offers den/office space & 1/2 bath. 2-car att. garage. Fantastic location within Hawk's Landing, just minutes from shops & restaurants.

9066 Paddington Pkwy, Verona
$798,900
3 Beds ⋅ 2 Baths ⋅ 2028428 MLS ⋅ ACTIVE Status
Estimated completion late September 2026. Welcome to this brand new home in The Preserve at Oakland, a Parade of Homes neighborhood served by Cambridge schools. Be among the first owners as this special community grows around you. Expansive windows fill the great room with light around a striking 3-sided fireplace with custom cabinetry. Lit built-in niches welcome you in the foyer. The kitchen shines with quartz counters and high-end appliances, including induction cooking, perfect for entertaining. The primary suite offers a large walk-in closet and a spa-style tiled shower with glass door, and private toilet room. Tailored Living shelving outfits every closet — entry, rear foyer, and laundry included. The oversized 3 car garage is zero-barrier, drywalled, and gas-line ready, so you can move in and build a workshop anytime. Enjoy a covered deck ready for future screening, plus a lower-level finished family room with bar rough-in and two beds and a bath roughed for future equity.

W8794 Goldenrod Trl, Oakland
$798,000
2010098 MLS ⋅ ACTIVE Status
Fantastic 56-acre parcel on HWY 73 in Edgerton (Albion), just minutes from HWY 39/94. Zoned Ag with many possible and permitted ag-related uses. Includes a 4.89-acre approved Ag Commercial parcel with included plans for a winery, brewery, or distillery. Features 3 acres of 7-year-old Catawba grape vines and an additional residential buildable right. Remaining acreage is ideal for crops, livestock, or agritourism. Excellent location, strong development potential, and a rare opportunity to combine business, agriculture, and rural living. Perc test results available **One Commercially permitted Driveway, And one additional driveway Access to hwy 73. Parcels: 0512-101-9310-0, 9502-0, 9685-0, and 0512-112-9190-3.

1242 Hwy 73, Albion
$797,000
3 Beds ⋅ 2 Baths ⋅ 2019467 MLS ⋅ ACTIVE Status
Lake Ripley frontage with 67 ft of shoreline and a true turn-key opportunity. Offered fully furnished this property is ready for immediate enjoyment or well-suited for short-term rental use. Take in the lake from the new concrete patio or through the wall of windows inside, with gradual, swimmable frontage. The main level features an open family room with fireplace flowing into the kitchen with countertop peninsula (plumbed for future sink), plus a full bath with laundry and a main-level bedroom. Upstairs offers a split bedroom layout with the primary suite set apart from two additional bedrooms, along with a living area and flex space for dining or office use. Heating includes hot water boiler plus a new furnace with central air and ductwork for the upper level. Backyard has been leveled, is partially fenced, and is just minutes from local parks and lake activities. Pier included for immediate lake access.

W9384 Ripley Rd, Oakland
$797,000
1990647 MLS ⋅ ACTIVE Status
Calling all developers! One of the last large parcels off of N Stevens St on the Hwy 17 Bypass for future development with a combined total of ± 12.9 Acres. Located in close proximity to Menards, Aspirus medical clinic, Toyota/GM dealerships and the new Holiday Inn Express. Recently annexed to the City of Rhinelander and rezoned to R-3. Great location for medical, multifamily housing and/or retail development. Buyer to verify zoning, acreage. Acreage is pending approval from City for new CSM and/or Plat.

13 E Cherokee, Rhinelander
$795,943
2024418 MLS ⋅ ACTIVE Status
Free standing building leased to NASDAQ listed DocGo Inc DBA Ryan Brothers Ambulance for 3+ more years. Lease has 3.5% annual increases, tenant has 2 - 1 year options. 2 heated/cooled garage bays, additional land. Finished space has 3 bed, 1 bath, kitchen & lounge area. New roof in 2024, washer & dryer, in garage water spigots, floor drains, ozone sterilization in each HVAC system. Cameras (interior and exterior) and remote smart capabilities. There are 8 of these facilities in 3 counties for sale.

819 Walsh, Madison
$795,000
5 Beds ⋅ 3 Baths ⋅ 2032702 MLS ⋅ ACTIVE Status
Experience unparalleled views from this impeccably maintained executive estate. An expansive deck offers the perfect vantage point for breathtaking sunsets over the Wisconsin River, Lake Delton, and Sauk County. Inside, a floor-to-ceiling "wall of glass" ensures year-round immersion in these panoramic vistas. Every detail reflects exceptional quality. A superb floor plan flows effortlessly from the grand foyer to the living room, study, and five spacious bedrooms. The interiors boast premium finishes: high-end hardwood floors, granite countertops, a gourmet kitchen with exquisite cabinetry, and two cozy fireplaces. Transitioning to the lower-level family room and patio, this home offers true maintenance-free living. Significant 2025 upgrades include a designer deck, seamless steel siding, and a new roof with skylights. Blending top-tier craftsmanship with awe-inspiring scenery, this estate is an incredible value.

54 Look Out Rdg, Lake Delton
$795,000
4 Beds ⋅ 3 Baths ⋅ 2032349 MLS ⋅ ACTIVE UNDER CONTRACT Status
Welcome home to this beautifully designed ranch with an impressive finished lower level! The bright, open main floor features vaulted ceilings, a gas fireplace with floor-to-ceiling stone surround, and a stunning kitchen with quartz countertops, oversized island, gas range, true hood, and walk-in pantry. The private primary suite offers a tray ceiling, walk-in closet, and spa-like bath. Main-level laundry and a built-in drop zone add convenience. The finished lower level provides a spacious family room plumbed for a wet bar, flex area, additional bedroom, and full bath. Enjoy outdoor living on the large maintenance-free deck, all just minutes from Sun Prairie and Madison!

6257 Ronald Reagan Dr, Deforest
$795,000
2032002 MLS ⋅ ACTIVE Status
Make this exclusive crown jewel of Park Lake, known as Sheep Island, yours! Lot 5 is a private island with its own bridge, shoreline, beach, and retreat shed. Adjoining is Lot 22, and both are south-facing havens with full waterfront and dock-worthy promise. Zoned for single-family homes on a lake that enjoys jet skis, boats, swimming, and fishing. Enjoy scenic hiking and vibrant trails at Becker Trail, Glacial Drumlin, North Country National Scenic Trail, and the surrounding Amish farmland. Local camping includes Indian Trails Campground and Duck Creek Campground. Privacy, nearby amenities include Crooked Branch Coffeehouse, Carol's Cones (ice-cream), Johnny B’s Rolling Smoke, Pardeeville Farmers Market, Pardeeville Antique Mall, and Belmont Museum. Recreation and style, all in one rare package. Imagine building your lakeside legacy here!

Lots 5 & 22 &, Wyocena
$795,000
2030286 MLS ⋅ ACTIVE UNDER CONTRACT Status
A very rare opportunity to own 19+ acres in the Town of Springfield in the Middleton CP School District. Many potential uses for this land that features approximately 6 acres of wooded hillside and 13 acres of productive cropland. Includes 1 developmental right to build your dream home and outbuilding for your animals(chickens, goats, horses, hogs or cattle) or use the ag land for your own use or continue to collect an income and lease it out. About 15 minutes to downtown Middleton or the Wisconsin River. A real country feel with room to roam around, room for all your toys & hobbies with a real private setting yet only minutes to all the conveniences.

Riles Rd, Springfield
$795,000
2 Beds ⋅ 2 Baths ⋅ 2028951 MLS ⋅ ACTIVE Status
Lake Monona waterfront condo w/panoramic view of the Capitol and downtown skyline. Enjoy sunrise and sunsets from your sunroom and expansive windows overlooking the lake. One boat slip avail to new owner. First floor building entry. Foyer with large closet, spacious living space with incredible views, 3-sided gas fireplace, formal dining, office & sunroom. Spacious kitchen offers plenty of cabinetry, island, dinette, breakfast bar, and cherry wood features making this the perfect entertaining space and culinary enthusiast’s dream. Den with French doors, perfect for guest bedroom or home office. Huge primary suite w/walk-in closet and ensuite with jetted tub and walk-in shower provide a comfortable and tranquil retreat. The building offers great amenities including a pool, a pier, guest parking, 2 heated parking stalls & a storage unit per unit. Come enjoy life on Lake Monona and experience all the conveniences that Monona has to offer. 1 boat slip include.

4001 Monona Dr Unit 204, Monona
$795,000
4 Beds ⋅ 3 Baths ⋅ 2028773 MLS ⋅ ACTIVE UNDER CONTRACT Status
Located in sought-after ranch home in Meadowbrook, just 2 blocks from the neighborhood pool, clubhouse, park, and Meadows of Six Mile Creek Golf Course, this beautifully maintained ranch offers space, style, and function. Awesome Covered front porch is perfect for summer days. The gourmet kitchen features granite countertops, a large island, 6-burner gas range, stainless appliances, and glass tile backsplash. Vaulted and tray ceilings with rope lighting, hardwood floors, and a gas fireplace highlight the open great room. Spacious owner's suite includes backyard access, walk-in closet, double vanity, makeup station, and soaking tub. Finished exposed lower level boasts a tavern-style full bar, rec room with theater and game areas, 4th bedroom, full bath, and abundant storage. Enjoy a huge flat backyard with brick patio, invisible fence, covered front porch, 3-car garage, mudroom with lockers, main floor laundry, solid-core 5-panel doors, and freshly painted trim throughout.

912 Pebblebrook Dr, Waunakee
$795,000
3 Beds ⋅ 2 Baths ⋅ 2028536 MLS ⋅ ACTIVE UNDER CONTRACT Status
This diverse 59 +/- acre parcel offers a small stream, 38 +/- acres of wooded valleys & ridges, with stunning rock outcroppings. A 19+/- acre ridgetop field filled with tall grass and scattered wildflowers is crowned by a 12’ x 16’ log structure. The home & outbuildings sit in the valley along a dead-end road. The recently remodeled home features hard-surface countertops & hickory cabinets, flooring, and trim. The living room includes a cathedral ceiling and a wood-burning fireplace. The main floor bath contains a jetted tub & tile shower. A wraparound deck is perfect for enjoying nature. The walkout lower level includes a 2-car tuck-under garage, a ¾ bath, and an office/ non-conforming bedroom. Behind the scenes, a wood-burning stove, Culligan water filtration system, and multiple storage rooms add comfort & utility. A 32’ x 64’ insulated shop provides excellent functionality. A chicken coop & a classic barn complete the buildings.

14946 Gerber, Henrietta
$795,000
5 Beds ⋅ 4 Baths ⋅ 2027667 MLS ⋅ ACTIVE UNDER CONTRACT Status
Sight-unseen accepted offer! Stunning 5-bedroom colonial in the Verona School District! The sun-filled open-concept ML features wood laminate flooring & 2 flex rooms ideal for an office & formal dining. The chef’s kitchen impresses with a gas range, generous cabinet/counter space, & a walk-in pantry. Upstairs, the spacious primary suite boasts a walk-in closet & spa-like en suite with a luxurious soaker tub & tiled shower, along with 3 add’l bdrms & convenient UL laundry. The finished LL is built for entertaining with a 5th bdrm, stylish full bath, & an impressive wet bar complete with a beverage fridge & dishwasher. Outside, enjoy a professionally landscaped, fully fenced backyard featuring a paver patio, built-in firepit, & gas hookup. Fresh paint & new UL carpet in 2025 make this already beautiful home truly move-in ready!

2796 Cornelius St, Fitchburg
$795,000
5 Beds ⋅ 3 Baths ⋅ 2026293 MLS ⋅ ACTIVE Status
Live large at the lake in this cottage-inspired retreat, set on 118 feet of prime west-shore frontage on Little Green Lake, where the sunrises are unforgettable and lake days seem to last a little longer. With 5 bedrooms, 2.5 baths, two spacious living areas and dual kitchens-including a lower-level entertaining kitchen—there’s room to gather family and friends without ever feeling crowded. Cozy up by the wood-burning fireplace, retreat to the loft-style primary suite, or take the fun outside to the beautifully landscaped grounds with an expansive patio, firepit, gazebo and covered lounge area. Start the morning with coffee overlooking the water, spend the day boating, fishing and swimming, then settle in around the fire as the sun goes down. FLOE piers are included, making this an easy transition into lake life. More than a lake house, it’s the kind of place where weekends turn into traditions.

N2954 N Kearley Rd, Green Lake
$795,000
2026376 MLS ⋅ ACTIVE Status
4 unit apartment complex located just 2 blocks off Williamson St. and 1 block from Lake Monona. Unit# 1 is 2 bed + 1 bath, unit #2 is a studio + 1 bath, unit #2 is 1 bed + bath and unit #4 is 1 bed + den with 1 bath. Shared laundry in basement, front porch, shared driveway access, 4 parking spaces behind property, walking distance to many local restaurants and only 1 mile from downtown Madison. Fully leased, easy to rent and an excellent location. Current rents listed are for 2025-2026. Zoned: TR-V1, HIST-TL: Third Lake Ridge Historic District

928 Spaight St, Madison
$795,000
4 Beds ⋅ 3 Baths ⋅ 2024211 MLS ⋅ ACTIVE UNDER CONTRACT Status
Nestled in a serene country setting just outside of Verona, this unique property offers incredible space, privacy, and opportunity. The offering includes an existing home on a picturesque 1-acre parcel plus a separate 2-acre buildable lot recently appraised at $270,000 - perfect for future development, investment, or expanded living possibilities. Inside, the sprawling ranch home features over 3,000 square feet on the main level, including an oversized primary suite of more than 500 square feet complete with a walk-in closet and private en-suite bath with separate soaking tub. With four bedrooms, 2.5 bathrooms, and a two-car attached garage, there's room for everyone and endless potential to make the home your own. Outside, an expansive deck overlooks an open field surrounded by mature trees. Horse lovers will appreciate the two-stall horse barn and field ready for fencing and pasture setup. List price includes both parcels (home and vacant lot).

6473 Sunset Dr Unit 3, Verona
$795,000
2016587 MLS ⋅ ACTIVE Status
Prime 3.2-acre development opportunity in the Village of Oregon, WI! This PD (Planned Development) zoned parcel offers flexibility with approved site plans that have included multifamily, duplex condos and a wide range of permitted uses. Ideal for developers and investors seeking a ready-to-advance project in a growing community. Utilities are available at the lot lines, providing a strong head start for development. The PD zoning allows for creative site planning and mixed-use possibilities, making this an outstanding opportunity for multifamily, build-to-rent, townhome, senior housing, or mixed-use developers looking for a near-term project in a high-demand submarket. Excellent location with convenient access to local amenities, schools, and major commuter routes. Bring your vision and capitalize on this versatile development site.

500 Bergamont Blvd, Oregon
$795,000
1919794 MLS ⋅ ACTIVE Status
Great opportunity to build / design your own building. Excellent visibility and access from Highway 18/151. Easy access to Dodgeville, Verona and Madison.

Lots 2-4 Lots 2-4 Erbe, Blue Mounds
$795,000
1919796 MLS ⋅ ACTIVE Status
Great opportunity to build / design your own building. Excellent visibility and access from Highway 18/151. Easy access to Dodgeville, Verona and Madison. There are three other lots available for up to 6 acres total.

Lots 2-4 Lots 2-4 Erbe Road, Blue Mounds
$794,900
5 Beds ⋅ 5 Baths ⋅ 2032650 MLS ⋅ ACTIVE Status
Move in Ready Oct 2026—Stunning new construction in Bear Tree Farm, beautifully crafted 2-story floor plan with expansive windows throughout. This home backs up to a picturesque pond with a corner lot, providing peaceful outdoor views. The heart of the home is a great room with an electric fireplace and a chef-inspired kitchen with quartz surfaces and SS appliances. A spectacular four season room floods the home with natural light and offers serene pond views. The dining space opens directly to the composite deck and patio, perfect for entertaining. A main-floor private office. Upstairs, retreat to a primary suite featuring a spacious walk-in closet, tile shower, and dual vanities. Three additional bedrooms and a second full bath with double vanity complete the top floor. First-floor laundry/mudroom adds daily convenience. The finished basement with half-exposure windows features a fifth bedroom, family recreation room with bar, and flexible space for an exercise or hobby room.

4067 Royal View Dr, Windsor
$794,500
3 Beds ⋅ 3 Baths ⋅ 2024273 MLS ⋅ ACTIVE UNDER CONTRACT Status
Nestled among mature trees just a short stroll from the UW Arboretum, this classic 1948 home offers timeless character, an exceptional setting, & the flexibility to enjoy immediately or personalize over time. The vaulted dining/kitchen addition ('05) creates an airy gathering space, while the screened porch invites quiet mornings & relaxing evenings. Southern sunroom is filled w/natural light & cozy den for TV time or reading. Thoughtful updates to major mechanicals (HVAC '24; softener '26 & a maintained generator!) plus main level laundry room make everyday living comfortable & reliable. Outdoor storage beneath the addition +a gardening shed provide room for gear. Conveniently located near the Beltline, elementary & middle schools, plus Nakoma Golf Club's amenities. Move-in ready & priced below assessment, this is a chance to secure an outstanding home in one of Madison's coveted neighborhoods. Welcome!

4214 Mohawk Dr, Madison
$790,000
4 Beds ⋅ 4 Baths ⋅ 2032267 MLS ⋅ ACTIVE Status
Experience the beauty of Wisconsin’s Driftless Region in this stunning custom-built home surrounded by scenic bluffs and rolling countryside! Situated on 5 acres with the option to purchase an additional 15 acres, this exceptional 4-bedroom, 3.5-bath home was thoughtfully designed for comfort and quality. Features include geothermal heating and cooling, radiant heated floors, 9-ft ceilings, a spacious eat-in kitchen with large island and walk-in pantry, and a living room with gas fireplace. The impressive primary suite offers a walk-in closet, dual sinks, soaking tub, separate shower, and private deck. The finished walkout lower level provides a media room with 10-ft screen, rec room with wet bar area, office, workout room, and more. Enjoy a sun porch, patio, two fire pit areas, and heated 3+ car garage. A truly unique property offering privacy, space, and breathtaking Driftless scenery!

S2419 Santas Loop Rd, Hillsboro
$790,000
4 Beds ⋅ 3 Baths ⋅ 2025914 MLS ⋅ ACTIVE Status
Beautiful custom ranch home now vacant and move-in ready! Featuring 4 bedrooms, 3 full baths, and an oversized 3-car garage. The open-concept layout offers a spacious great room with a corner gas fireplace, abundant natural light, and a sunroom that adds valuable living space. The private primary suite includes a tiled walk-in shower and thoughtful finishes throughout. Enjoy outdoor living on the composite deck overlooking the fully fenced backyard, perfect for pets, play, or entertaining. The finished walkout lower level provides additional living space, a fourth bedroom, full bath, and flexibility for recreation, guests, or a home office. Freshly cleared and ready for its next owners, this beautifully maintained home offers quality craftsmanship, modern comforts, and the opportunity to move right in and make it your own.

822 Ronald Overlook, Waunakee

This information, provided by seller, listing broker, and other parties, may not have been verified. Copyright 2026 South Central Wisconsin MLS Corporation. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify perspective properties consumers may be interested in purchasing.