Refine Search
Map
Sort by
$325,000
2 Beds ⋅ 2 Baths ⋅ 2031220 MLS ⋅ ACTIVE Status
Welcome home to this beautifully refreshed property featuring thoughtful updates throughout! Enjoy new flooring and carpet, a new washer and dryer, a water softener, and updated light fixtures in the bathrooms, living room, and kitchen. The interior feels bright and inviting with freshly painted walls, ceilings, and woodwork, plus new curtains in all bedrooms. Move-in ready and waiting for its new owner; schedule your showing today!

3226 Dorchester Way, Madison
$334,900
2 Beds ⋅ 3 Baths ⋅ 2031185 MLS ⋅ ACTIVE Status
Welcome home to this inviting, open-concept corner-unit condo tucked away in a quiet Fitchburg neighborhood, yet conveniently close to shopping, dining, parks, and everyday amenities. Filled with natural light, this well-designed home features two spacious primary suites, each with an ensuite bathroom and walk-in closet, plus convenient second-floor laundry. Enjoy ample storage throughout the condo, along with additional private storage conveniently located near the two underground parking stalls. It’s the perfect blend of peaceful surroundings, everyday convenience, and low-maintenance living!

21 Halite Way, Fitchburg
$214,900
3 Beds ⋅ 2 Baths ⋅ 2031166 MLS ⋅ ACTIVE Status
Great opportunity to own an end-unit townhouse condo in a convenient Fitchburg location! The easy, highly functional layout offers comfortable living spaces and plenty of storage throughout. Wood floors add warmth to the entry & kitchen, while 3 UL bedrooms include a spacious primary with double closets. Enjoy the convenience of an in-unit laundry, private garage, & composite deck overlooking a nice stretch of wooded greenspace. With quick access to Verona Rd for an easy commute and proximity to shopping, dining, and more, this is a fantastic opportunity for a homeowner looking for an affordable place to make their own or an investor seeking a rental property. Bring your ideas and add your personal touches to build equity and unlock the full potential of this condo!

301 Williamsburg Way, Fitchburg
$347,500
3 Beds ⋅ 3 Baths ⋅ 2031158 MLS ⋅ ACTIVE Status
Meticulously maintained & updated, this alluring 2-story townhouse is conveniently located on Madison’s Eastside. This exceptional walk-up impresses w/ lofty ceilings, elegant hardwood floors & brilliant natural light. Enjoy great conversations in the spacious living room, or cozy up for movie night in front of the gas fireplace at night. Dazzle dinner guests in the modern kitchen w/ a sizable walk-in pantry, coffee bar & shiny SS apps. The UL features a primary suite w/ cathedral ceiling, a spacious walk-in closet & en suite bath w/ dual + tub/shower combo. The exposed LL is ready for your creative expansion ideas such as an add. bedroom, or more living space. Close to schools, grocery stores, short walk from nature preserves with walking paths & an easy commute to downtown Madison! New roof 2024! Recently finished basement offering add'l living area! Newly finished siding!

203 Wyalusing Dr, Madison
$170,000
1 Beds ⋅ 2 Baths ⋅ 2030856 MLS ⋅ ACTIVE UNDER CONTRACT Status
Step inside and let this charming condo surprise you! Soaring vaulted ceilings create an airy, dramatic first impression, while a beautiful half-round window draws your eye upward and fills the living space with natural light. The open main level offers a warm, welcoming place to relax or entertain, with a second full bath adding everyday convenience. Upstairs, the light-filled suite feels like its own private retreat overlooking the space below. Enjoy a central west Madison location near shopping, dining, bus transit, and everyday essentials. Community amenities include a welcoming clubhouse with a fireplace and gathering space, fitness area, additional laundry, and outdoor recreation space. A unique blend of character, convenience, and architectural charm! This condo is worth taking a peek!

519 Donofrio Dr Unit 5, Madison
$470,000
4 Beds ⋅ 3 Baths ⋅ 2031114 MLS ⋅ ACTIVE Status
The Extremely Rare home for sale on Kettle Court, Verona. The highly desirable and beautifully refreshed 1964 sqft home ideally situated on a quiet cul-de-sac just one block from the elementary school. This inviting home features high vaulted ceilings, abundant natural light and beautiful hardwood flooring, creating a bright and spacious feel throughout. The home has been freshly painted and features newer appliances, offering a move-in-ready experience for its next owners. Enjoy the convenience of being close to Epic, schools, shopping, dining, parks and all that Verona has to offer. For Reference- RVM-$493,660.

1028 Kettle Ct, Verona
$229,900
3 Beds ⋅ 2 Baths ⋅ 2028623 MLS ⋅ ACTIVE Status
Easy Living, Right at Home. Welcome Home! This 3-bedroom, 1.5-bath end-unit townhouse offers 1,163 sq. ft. across two stories. A private entry welcomes you into a comfortable layout designed for everyday living. The kitchen features a convenient breakfast bar, while the partially finished basement adds flexible space for a home office, workout area, hobbies or movie nights. Enjoy the convenience of in-unit laundry and central air, plus a private patio for relaxing outdoors. Lawn care and snow maintenance help simplify your routine, and pets are allowed. With one assigned parking space and a location close to a bus line, this home combines comfort, convenience and low-maintenance living in one inviting package.

213 East Blf, Madison
$348,150
3 Beds ⋅ 3 Baths ⋅ 2029015 MLS ⋅ ACTIVE Status
THREE BEDROOMS, TWO PARKING SPACES & ZERO WEEKENDS SHOVELING! This private-entry Townhouse offers 3 bedrooms, 2.5 baths, with plenty of flexibility for guests, hobbies or a home office. Gather around the kitchen breakfast bar, unwind beside the gas fireplace or enjoy fresh air on the private balcony. Everyday conveniences include in-unit laundry, generous storage and 2 assigned underground parking spaces—especially appreciated during Wisconsin winters. With snow removal and common-area maintenance included in the condo fee, plus pets allowed subject to association rules, this move-in-ready home delivers the space you want with less upkeep.

59 S Gardens Way, Fitchburg
$460,000
3 Beds ⋅ 3 Baths ⋅ 2030949 MLS ⋅ ACTIVE Status
OPEN HOUSES WILL BE HELD AT OUR FURNISHED MODEL AT 4741 BELLFLOWER DR. Quality built 2 story townhouses with 1,900 sq ft, 3 bedrooms, 2 1/2 baths, spacious kitchen & dining area solid surface countertops, Amish custom cabinets, stainless steel appliances, great room with gas fireplace and large window with tons of natural light, owners suite with huge walk in closet, main level laundry and 1/2 bath, cozy screened porch, covered private entrance & 2 car attached garage. Option to finish lower level prior to closing, (LL option: family room, 4th bedroom / office and additional full bath.) Steps from the Upper Yahara River bike and walking trails & Sunfish Pond.

4747 Bellflower Dr, Deforest
$320,000
2 Beds ⋅ 3 Baths ⋅ 2030925 MLS ⋅ ACTIVE UNDER CONTRACT Status
Show date: 8/21. Welcome to this warm and inviting Middleton home, where comfortable living meets a wonderful location. The open floor plan creates a bright, welcoming atmosphere, with a spacious kitchen featuring quartz countertops that flows naturally into the dining and living areas. The finished lower level offers additional living space and a full bath added in 2024. Enjoy the beautifully fenced backyard, complete with a shed, garden space, and plenty of room for relaxing, gathering around a bonfire, or watching the birds. Recent updates include upstairs bath flooring and vanity, resealed asphalt and new concrete walkway, updated electrical panel, and new basement LED lighting. Tucked on a quiet street yet conveniently walkable to grocery stores, restaurants, downtown Middleton, Pheasant Branch Trail, and a Madison Metro bus stop. A wonderful place to call home!

3112 Northbrook Dr, Middleton
$325,000
3 Beds ⋅ 3 Baths ⋅ 2030923 MLS ⋅ ACTIVE Status
Welcome to this bright and private end-unit condo, ideally positioned with peaceful greenspace and a pond just beyond the backyard. Freshly painted and featuring mostly new flooring, this move-in-ready home also offers a new water heater. The spacious primary suite includes double closets, a full bath, and vaulted ceilings. An oversized one-car garage provides plenty of room for toys, storage, or a workshop. Inside, abundant storage space adds everyday convenience. Enjoy the added perk of being within walking distance of the library! Note: The Seller has never lived on the property so there is no real estate condition report.

566 Enterprise Dr, Verona
$289,900
2 Beds ⋅ 3 Baths ⋅ 2030888 MLS ⋅ ACTIVE Status
Welcome home to this bright and spacious 2-bedroom, 2.5-bath end-unit townhome offering the perfect blend of comfort, convenience and low-maintenance living! The open main level features 9' ceilings, abundant natural light and a welcoming great room with a cozy gas fireplace. The kitchen offers stainless steel appliances, pantry, breakfast bar and adjoining dining area—perfect for everyday living and entertaining. Upstairs, both bedrooms feature a private full bath and walk-in closet! The generous primary suite also boasts a tray ceiling and dual-sink vanity. Enjoy in-unit laundry, two heated underground parking spaces, extra storage and direct private entry from the garage. All in a fantastic location just minutes from Madison's East Side and within the Sun Prairie School District. Easy living, great space and a place that truly feels like home! New HVAC in 2025, New Roof in 2024.

4002 Felland Rd, Madison
$365,000
2 Beds ⋅ 2 Baths ⋅ 2030772 MLS ⋅ ACTIVE Status
Well maintained sun-lit 2-bed/2-bath condo in the highly-rated Oregon School District featuring great space, wonderful views, and offers the perfect balance of comfort and convenience. The main living area boasts vaulted ceilings, oversized windows, a cozy gas fireplace, and walkout to the balcony deck overlooking the property. The kitchen has abundant cabinetry, a spacious island, and an adjoining dining area surrounded by a bay of windows. The generous primary suite features a large walk-in closet and private bath. A sizeable 2nd bedroom, full bath, six-panel doors, office nook & convenient main-floor laundry round out the main level. The unit offers private entry and large 2-car attached garage! Close to restaurants, coffee shops, shopping, schools, & multiple nearby parks. Easy commute to Madison, Epic, and everything the area has to offer.

377 Concord Dr, Oregon
$325,000
2 Beds ⋅ 3 Baths ⋅ 2030644 MLS ⋅ ACTIVE Status
Showings begin 8/20. Enjoy easy condo living in a fantastic Verona location! This spacious 2-bedroom, 2.5-bath townhouse offers a private entrance, attached 1-car garage and a bright, comfortable layout. The main floor features bamboo flooring, a cozy gas fireplace and an updated kitchen with stainless steel appliances, subway tile backsplash, newer countertops and breakfast bar. Laundry and a convenient half bath are also located on the main level. Upstairs, both bedrooms offer impressive space, while the primary suite stands out with cathedral ceilings, a huge walk-in closet and private bath. Outside, relax on the patio while taking in peaceful pond views. A recently installed new A/C adds even more peace of mind. Pet-friendly and conveniently located near parks, schools, restaurants and shopping—this one checks a lot of boxes!

514 Enterprise Dr, Verona
$450,000
3 Beds ⋅ 4 Baths ⋅ 2030408 MLS ⋅ ACTIVE Status
This beautifully maintained end-unit condo offers modern finishes, abundant natural light, and an unbeatable location. The open-concept main level is perfect for everyday living and entertaining, featuring a stylish kitchen with granite countertops, stainless steel appliances, and seamless flow into the living and dining areas. Upstairs, each spacious bedroom enjoys its own private en suite bathroom, providing comfort and flexibility for owners or guests alike. As an end unit, the home is filled with extra windows and sunshine throughout. Additional highlights include an attached two-car garage, low-maintenance living, and easy access to parks, shopping, dining, and everything Fitchburg has to offer. Move right in and enjoy all the benefits of a well maintained home in a fantastic location.

2665 Castle Rock Dr, Fitchburg
$425,000
2 Beds ⋅ 2 Baths ⋅ 2030372 MLS ⋅ ACTIVE Status
Welcome to this charming 1½-story home in the desirable Tamarack Trails community, offering the privacy and feel of a single-family home. The inviting main level features a well-appointed kitchen with dinette, comfortable living room, bright sunroom, bedroom and full bathroom. Upstairs, you'll find a second bedroom and full bathroom, providing a private retreat for guests or additional living space. The unfinished basement offers excellent potential for future expansion, storage or a personalized recreation area. Featuring a private entrance and attached 2-car garage, this home combines comfort and convenience. Enjoy all that Tamarack Trails has to offer, including a swimming pool, tennis courts, pickleball courts, community garden, walking paths and clubhouse facilities. A wonderful opportunity to enjoy a comfortable home in a welcoming community with an abundance of amenities! See tamaracktrails.com for more info.

51 Oak Creek Trl, Madison
$519,999
4 Beds ⋅ 4 Baths ⋅ 2027733 MLS ⋅ ACTIVE Status
Modern 4-bedroom, 3.5-bath end-unit condo featuring a spacious open floor plan with timeless Craftsman-inspired design, brick and composite siding, and hardwood floors. The main level offers an open floor plan with towering ceilings with natural light pouring in, a well-appointed kitchen with a breakfast bar and pantry. The main-level primary suite includes a walk in shower and ample storage. Upstairs, you'll find an office/flex space and a second primary suite, providing versatile living options. A well appointed 2nd living room with wet bar and two additional bedrooms round out the finished exposed basement. Located in the Verona School District in a quiet neighborhood with access to walking paths and less than a mile from the UW Arboretum. Please verify measurements if important.

27 Windswept Way, Fitchburg
$315,000
3 Beds ⋅ 2 Baths ⋅ 2029547 MLS ⋅ ACTIVE Status
Come visit this exceptional private-entry end-unit condo! Completely remodeled in 2019 w/premium finishes & quality craftsmanship throughout, this move-in-ready home stands above the rest. Hickory hardwood floors, custom oak cabinetry & trim, solid 6 panel doors, quartz countertops, & all-new appliances & mechanicals create a timeless, upscale feel. The chef-inspired kitchen offers abundant storage, expansive prep space, a breakfast bar, and room for a large dining table—perfect for entertaining. The spacious dining area opens to a private deck overlooking a peaceful setting. Upstairs are 3 bedrooms & a beautifully updated full bath. The lower level features a lg laundry room w/custom storage, an oversized storage area, & access to the attached oversized 1 car garage, plus 2 designated exterior parking spaces. Tucked away on a quiet dead-end street with quick access to Hwy N, I-94, shopping, & restaurants, this is low-maintenance living w/out compromising on quality.

909 N Clover Ln Unit D, Cottage Grove
$327,000
2 Beds ⋅ 3 Baths ⋅ 2030201 MLS ⋅ ACTIVE Status
Showings start 8/12. Beautiful two-story townhouse-style condo in a convenient west side location close to Epic. The great open-concept layout features 9' ceilings, a spacious living area with gas fireplace, and breakfast bar. Upstairs offers a private primary suite with vaulted ceiling, walk-in closet, and ensuite full bath, plus a second bedroom with its own ensuite full bath and walk-in closet. The upper level also includes convenient laundry and a dedicated workstation. Enjoy two underground heated parking spaces and two storage units. Roof replacement is scheduled for August 24–25. A fantastic combination of style, space, and convenience!

8261 Starr Grass Dr, Madison
$335,000
3 Beds ⋅ 3 Baths ⋅ 2030169 MLS ⋅ ACTIVE Status
Fresh updates & move-in ready! Welcome to this beautifully refreshed townhouse, where comfort, style, and low-maintenance living come together. Natural light fills the open living spaces, creating a warm, inviting atmosphere perfect for everyday living. This home has been thoughtfully updated with brand-new flooring on the main level, brand-new carpet throughout the stairs and all three bedrooms, and many more! So many of the big updates have already been taken care of, making it easy to settle in, and enjoy your new home. Looking for more space down the road? The unfinished lower level offers incredible potential. Transform it into additional living space, a home office, gym, or a space tailored to your needs. Located in an end-unit setting with reasonable HOA fees and convenient access to parks, shopping, and dining, this condo offers a wonderful combination of comfort, convenience, and future potential. And let’s not forget the location, an absolutely impeccable spot in the city!

3222 Stonecreek Dr, Madison
$339,000
2 Beds ⋅ 3 Baths ⋅ 2030146 MLS ⋅ ACTIVE Status
Showings begin Wed, Aug 12. Welcome to this spacious 2-bedroom, 2.5-bath townhome-style condo in Creek Edge Condominiums on Madison's east side. With over 2000 sq ft across two floors and a finished LL, there's plenty of room to live, work and unwind. The lower lever was refreshed with new walls and carpet in 2015/16. Recent updates include a sump pump (2020); refrigerator, kitchen/living room LVP flooring and half-bath sink (2021); washer, dryer, and upstairs bath sinks with marble and tile flooring (2022); driveway (2023); roof (2024); and garbage disposal and electric water heater (2026). This home has had only one owner, reflecting consistent care and pride of ownership throughout. Enjoy a tucked-away community near the Starkweather Creek Path for walking, biking and jogging, with shopping and dining nearby and Downtown Madison approximately five minutes away. A Choice Home Warranty Choice Ultimate plan is included for added peace of mind.

1029 Melvin Ct, Madison
$399,900
3 Beds ⋅ 4 Baths ⋅ 2030093 MLS ⋅ ACTIVE Status
Welcome to Liberty Place Condominiums – Where Your Heart is Home! This was the MODEL UNIT! Located on the Capital City Bike Trail and across from a Village Park, the location is just minutes from Madison and the Beltline. This 20-unit project features low association dues all in a wonderful private setting. This home includes a corner gas fireplace, fresh paint, newly finished recreation room with full bath in the exposed lower level. Gleaming newly refinished oak hardwood floors, stainless-steel appliance package and quality window treatments. Everything you need for a move-in ready condo is right here!

5113 Merwood Ln Unit 113, Madison
$284,000
3 Beds ⋅ 2 Baths ⋅ 2030085 MLS ⋅ ACTIVE UNDER CONTRACT Status
Move-in ready end-unit condo offering abundant natural light, flexible living space and major recent updates! The bright, open main level features vaulted ceilings, large windows and a spacious living room. The kitchen/dining area boasts granite countertops with breakfast bar, natural wood cabinetry, LVP flooring and included appliances. Upstairs you'll find 2 bedrooms with new ceiling fans and a full bath. The exposed walkout lower level expands your living space with a family/rec room, 3rd bedroom, full bath with walk-in shower, laundry and ample storage. Step outside to a private concrete patio, landscaped side garden and common green space. Large 2-car attached garage includes built-in shelving. Enjoy peace of mind with a NEW water softener (2026), plus roof, windows & A/C (2023), newer carpet and LVP flooring. $300/mo condo fee includes snow removal, lawn care, common area maintenance & insurance.

213 Broadway Dr, Sun Prairie
$435,000
3 Beds ⋅ 4 Baths ⋅ 2029328 MLS ⋅ ACTIVE UNDER CONTRACT Status
Spacious, stylish, and designed for easy living, this beautifully maintained townhouse condo offers room to spread out without the maintenance of a single-family home. The open main level features a chef's kitchen with abundant cabinetry, breakfast bar, pantry, double oven, and adjoining dining area that flows seamlessly into the living room with a gas fireplace and light-filled sunroom. A main-level bedroom, currently used as a den, offers wonderful flexibility. Upstairs, the spacious primary suite includes a walk-in closet, jetted tub, and separate shower, along with a second bedroom and convenient laundry. The finished lower level adds a rec room, exercise or flex space, half bath, and abundant storage. Low condo fees, an insulated garage with epoxy floor, and a new furnace and A/C (2023) complete the package.

819 Berry St, Stoughton
$350,000
2 Beds ⋅ 3 Baths ⋅ 2029791 MLS ⋅ ACTIVE Status
Show 9/1! Immaculate townhome featuring private entrance, heated 2-car attached garage & expansive views overlooking tennis courts! Inviting den off entryway welcomes you while upstairs, the main living level wows w/its open layout, high ceilings, gas fireplace, wood mantel & convenient 1/2 bath. DR w/new chandelier & kitchen w/matching new pendant lighting over b'fast bar. Granite CT's & SS appliances including gas range. Enjoy outdoor living from your screen porch & private deck. Upper level offers 2 primary suites, 1 w/walk-in closet + 2nd fl laundry. Both baths feature granite CT's. Home has been pre-inspected (report avail upon request), professionally repainted, & meticulously cleaned. All kitchen & bath cabinets have been professionally restored to like-new condition. Enjoy updated lighting throughout, custom Bali blinds, Ecobee programmable thermostat & intercom system. Walk to nearby shops, eateries & much more! Pls remove shoes, carpets just shampooed! Quick closing possible.

5637 Brendan Ave Unit 5637, Fitchburg
$489,900
3 Beds ⋅ 4 Baths ⋅ 2029730 MLS ⋅ ACTIVE UNDER CONTRACT Status
Step into this light-filled end unit townhome in Tamarack Trails, where an artist's touch elevates every detail + mature trees fill the windows with green, private views. Rich hardwoods, stunning kitchen + a sun-drenched dining area set an elegant tone on the main level. An open concept living rm boasts large windows and a fireplace, flowing effortlessly into the dining room + out to the deck. Perfect for hosting guests of any size. A main level office provides an inspired retreat for work or creativity. Upstairs, the primary suite feels like a boutique escape, with a well-appointed private bath, ample closet space + its own fireplace! A bright guest room + full bath complete this level. The walkout lower level, currently a second primary suite, offers flexibility + could be used as a family room w/a 3rd fireplace, full bath + patio access. 2 car attached garage. Moments from downtown, UW + the Capitol - a rare blend of artistry, craftsmanship + effortless sophistication.

9 Mountain, Madison
$269,000
2 Beds ⋅ 2 Baths ⋅ 2029719 MLS ⋅ ACTIVE Status
Move right in and enjoy this mindfully maintained, sun-filled townhome-style condo on Madison's desirable West Side! A private entry welcomes you into the living area that smoothly transitions to a stylish kitchen with breakfast bar and dining area that opens to an expansive deck—perfect for morning coffee or relaxing summer evenings. Upstairs, two spacious bedrooms provide comfort and flexibility for a variety of living arrangements. The lower level includes in-unit laundry, ample storage, and a 2-car attached garage. Pet-friendly and ideally located near parks, shopping, restaurants, Epic, and all the conveniences of Madison's West Side. New furnace and A/C '23. New Water Heater 25'. Schedule your showing today!

6933 Chstr Dr Unit E, Madison
$422,500
3 Beds ⋅ 4 Baths ⋅ 2029615 MLS ⋅ ACTIVE Status
Outstanding end unit condo coming soon. This well maintained home combines new construction finishes with homey touches to bring it all together. Featuring 3 bedrooms, 2 full baths, and 2 half baths, you have room on each level to live and entertain. Add in the gas fireplace, fully insulated two car garage, partially finished basement and a great front porch!

4884 Innovation Dr, Deforest
$339,900
2 Beds ⋅ 3 Baths ⋅ 2028455 MLS ⋅ ACTIVE Status
Space, character & opportunity on Madison's West Side! This distinctive end-unit townhouse condo offers 1,595 sq ft of comfortable living space, a private entry, attached 2-car garage and features hard to find at this price. The main level features an inviting living room with an imported Italian marble fireplace, dining area and kitchen, plus a screened in porch—perfect for morning coffee, relaxing or entertaining. Upstairs are two generously sized bedrooms, each with excellent closet space and its own full bath. The primary suite offers a tub/shower, while the second bedroom has access to a full bath with walk-in shower. The mostly finished lower level provides flexible space for a family room, office, workout or hobby area, plus laundry and storage. A large attic offers even more storage and potential for future living space—a possibility some owners have pursued. Minutes from shopping, dining, parks, major roadways and the Beltline - a commuter's dream come true!

6941 Old Sauk Rd, Madison
$299,900
2 Beds ⋅ 2 Baths ⋅ 2029370 MLS ⋅ ACTIVE Status
Exceptional price at $299,900 on this premium West-Side townhouse! Enjoy your morning coffee on the private balcony overlooking a peaceful pond view. Spanning 1,452 sq. ft., this modern layout offers a private entrance, attached 2-car garage, durable luxury vinyl plank flooring, and a cozy gas fireplace. The bright kitchen features stainless steel appliances and ample prep space. Upstairs, find dual walk-in closets and two generous bedrooms, including a spectacular 17x12 primary retreat. Mechanicals are worry-free (all updated in the last 5 years), and the lower level includes a washer and dryer plus a wide-open area for extra storage. Perfectly situated just off McKee Road for an effortless commute to the Epic campus, with Super Target, Aldi, local dining, and the Military Ridge State Trail right at your doorstep!

3222 Dorchester Way, Madison

This information, provided by seller, listing broker, and other parties, may not have been verified. Copyright 2026 South Central Wisconsin MLS Corporation. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify perspective properties consumers may be interested in purchasing.