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$425,000
5 Beds 3 Baths 2028719 MLS ACTIVE UNDER CONTRACT Status
Welcome home! This spacious split-level offers 5 bedrooms and 2.5 bathrooms with room for everyone to spread out and relax. Enjoy two separate living spaces, a living room and a family room, plus a cozy three-seasons porch that's perfect for morning coffee or unwinding after a long day. With great bones and lovingly cared for over the past 50 years, this home is ready for its next owner to bring fresh vision and value Upstairs you'll find the primary bedroom, a full bathroom, and an extra bedroom. The lower level has three more bedrooms and another full bath, including a bedroom with a sliding glass door that opens right out to the backyard. The basement adds even more to love: a full walk-in shower, a sauna room, and tons of storage space. The washer and dryer stay with the home too! Outside, you'll find a 2-stall garage with attic access for extra storage. Plus, you're just a short walk from local parks and close to Sun Prairie schools. This one has it all, come see for yourself!

784 N Musket Ridge Dr, Sun Prairie

$739,900
3 Beds 3 Baths 2028713 MLS ACTIVE Status
Discover how attainable your dream home can be with this beautifully crafted 1.5-story ranch by Maverick Homes. Blending the value of a semi-custom design with exceptional quality and craftsmanship, this home offers an open-concept layout ideal for everyday living and entertaining. The spacious great room flows seamlessly into a well-appointed kitchen featuring premium finishes, generous workspace, and a large dining area. The main-level primary suite provides comfort and convenience, while additional bedrooms offer flexibility for guests, a home office, or hobbies. Don't miss the nice bonus room upstairs for more entertaining enjoyment!! Thoughtfully designed with quality finishes, abundant natural light, and functional living spaces, this home offers the perfect balance of style, comfort, and exceptional value.

1421 Stonehaven Dr, Sun Prairie

$449,900
3 Beds 2 Baths 2028704 MLS ACTIVE Status
Welcome home to this meticulously maintained 3-bedroom, 2-full-bathroom tri-level gem in the heart of Sun Prairie! You'll fall in love with the classic character throughout, highlighted by beautiful curved windows, natural light from large overhead skylights, and a gorgeous focal-point brick fireplace in the family room, perfect for cozy evenings. This beautiful home offers distinct spaces to relax and entertain. Head down to the spacious family room, already stubbed for a future wet bar should you wish—ready for your personal design touch to create the ultimate game-day setup or lounge! Step outside to enjoy a maintenance-free deck overlooking the perfect sized lot. This vibrant neighborhood location can't be beat, situated just minutes from Sun Prairie’s top-rated parks, shopping, dining, and community events. A pristine, move-in-ready home in an incredible location—don't miss out!

1063 N Thompson Rd, Sun Prairie

$468,900
3 Beds 3 Baths 2028675 MLS ACTIVE Status
Built in 2012 by Encore, this inviting 2-story home with 3 bdrms, 2.5 baths, & 2-car garage presents attractive features, qualities & updates: Open-floor plan has made the main floor uniquely spacious filled with natural light; Gas fireplace ; 2026 newly installed LVP flooring, granite breakfast bar, SSL kitchen appliances; patio off the kitchen overlooking the fenced private back yard; Fresh interior paint throughout the home adds a clean, modern feel. 2nd floor provides 3 bedrooms, 2 full bathrooms & laundry facility: the large primary bedroom with tray ceiling, huge walk-in closet, spa-like bathroom w/ double sink & walk-in shower; one of the other two bedrooms with newly installed LVP flooring; 6-panel doors thru-out; Home is Energy Star Certified & Green-Built; Fox Point City Park & the bike path are right behind the house; walking distance to Prairie Lakes shopping center including Target, Costco, Marcus Theater, & more! Must see this Move-in ready house and enjoy the details!

360 S Goldenrod Dr, Sun Prairie

$500,000
3 Beds 3 Baths 2028634 MLS ACTIVE Status
Showings 7/24 at 3pm! Don't miss this beautifully maintained 1,900+ sqft Prairie Craftsman (built 2017), perfectly situated in Sun Prairie's Providence neighborhood just steps from the SP Bike Loop & Prairie Lakes Shopping. Set on a lg corner lot (.19 acre) with an oversized 2-car zero-entry garage & fully fenced yard, this home checks every box. Inside, the open-concept flows seamlessly. Anchored by a cozy gas fireplace, it's perfect for entertaining or everyday life. The main level is complete w/ a 1/2 bath & sunny office. Upstairs, the primary ensuite impresses w/ a walk-in tiled shower & walk-in closet, joined by 2 more bedrooms, a full bath, and (no more lugging laundry up/down stairs) a conveniently located laundry room!! The full unfinished basement, with 8'+ ceilings and bath plumbing already in place, offers endless potential. Sip your favorite summer beverage from your charming front porch... Ahh this is West Sun Prairie living at its finest!

3062 Pleasant St, Sun Prairie

$399,900
3 Beds 3 Baths 2028505 MLS ACTIVE UNDER CONTRACT Status
Not all twin homes are created equal. Rare opportunity! First time offered, this Veridian-built Emerson floor plan in the heart of Smith's Crossing has been thoughtfully maintained and upgraded throughout. Situated on a .14-acre pie-shaped lot with an expansive side yard and no rear neighbors, this home offers a rare sense of privacy and open views. From the inviting red front door and welcoming front porch to the oversized granite island measuring approximately 6'4" x 4'6", this home stands apart. Offering 3 bedrooms, 2.5 baths, 9' ceilings, Smart Home+ technology, and Energy Expert certification, the finished lower level adds flexibility for everyday living. Enjoy a zero-entry 20'x20' garage with additional storage and an upgraded 10'x20' patio. Fresh paint, new carpeting, and updated flooring make this home move-in ready. Experience firsthand why not all twin homes are created equal and discover why the red door is just the beginning.

1002 Okeeffe Ave, Sun Prairie

$299,900
3 Beds 2 Baths 2028504 MLS ACTIVE Status
Spacious and beautifully maintained condo offering 3 bedrooms, 1.5 baths, a 1 car garage in a prime Sun Prairie location. The open-concept floor plan is perfect for everyday living and entertaining, while the convenient first-floor laundry adds everyday convenience. The spacious primary suite features a walk through bathroom. The 4 Season Porch adds additional living or office space. An unfinished basement is ready for your future expansion plans. Enjoy low HOA fees and a low-maintenance lifestyle just minutes from restaurants, shopping, parks and walking and biking trails, and a nearby athletic club. With easy access to Madison and all that Sun Prairie has to offer, this move-in-ready condo combines comfort, convenience, and an unbeatable location. Don't miss your opportunity to make this exceptional home yours! More photos to come soon.

626 Village Ln, Sun Prairie

$374,900
3 Beds 2 Baths 2028503 MLS ACTIVE UNDER CONTRACT Status
Looking for incredible value and affordability? This beautifully maintained 3-bedroom, 2-bathroom, 2 car garage home offers an unbeatable blend of affordability, style, and comfort! Step inside to a bright layout featuring a tastefully updated kitchen with modern finishes such as stainless appliances and butcher block counters, plus updated bathrooms with sleek fixtures. You’ll love the surprisingly spacious primary bedroom and the fully finished lower level featuring a family room complete with a warm gas fireplace, 3rd bedroom & 2nd bathroom. Outstanding overall care is evident throughout, making this home completely turn-key. Outdoors, relax on the lovely patio beneath an elegant pergola, ideal for relaxing or entertaining. Tucked away in a quiet neighborhood, you’re still conveniently located just minutes from essential services, shopping, dining, and local entertainment. Don’t miss out on this absolute gem!

718 Olympic St, Sun Prairie

$925,000
5 Beds 4 Baths 2028320 MLS ACTIVE Status
Exceptional 2-story home with 5 bedrooms, 3.5 baths, & a finished lower level on a peaceful cul-de-sac overlooking protected conservancy. The kitchen features a Wolf range, ceiling-height cabinetry, walk-in pantry, & a butler's pantry with beverage fridge and wine storage. The great room showcases a floor-to-ceiling stone fireplace with an authentic barn beam mantel and picture window. Upstairs offers 4 bedrooms, including a luxurious primary suite with dual vanities, tiled shower, his-and-hers walk-in closets, plus convenient second-floor laundry. The finished lower level includes a spacious rec room, 5th bedroom, ¾ bath, and future bar rough-in. Enjoy the large deck, custom paver patio with fire pit, and outdoor gas grill hookup. Equipped with solar panels and a Tesla EV charger. Welcome to a home that makes dreams a reality!

2331 Butterfly Cir, Sun Prairie

$345,000
3 Beds 2 Baths 2028332 MLS ACTIVE Status
Discover this elegant 2 story townhouse in the highly desirable Granite Way community of Sun Prairie, ideally situated directly across from scenic Glacier Crossing Park. The thoughtfully designed open-concept layout creates an inviting flow, perfect for effortless entertaining and everyday living. The spacious primary suite offers a private full bath and generous walk-in closet, while premium finishes throughout—including quartz countertops, subway tile backsplash, and durable LVP flooring—add a touch of modern sophistication. Enjoy the outdoors on the rear patio overlooking the expansive backyard, an ideal setting for gatherings with friends and relaxed entertaining. Additional highlights include a replaced roof (2018), furnace (2022), water heater (2024), and air conditioning system (2022), along with a private two-car attached garage and dedicated entrance. This pet-friendly home combines exceptional location, quality construction, and refined style in one outstanding package!

644 Granite Way, Sun Prairie

$559,700
3 Beds 3 Baths 2028328 MLS ACTIVE Status
Experience exceptional craftsmanship in this new custom-built home by Mojer Construction, located in the desirable Providence neighborhood. This thoughtfully designed two-story home features 3 spacious bedrooms, a versatile flex room, convenient second-floor laundry, and an open-concept layout for everyday living and entertaining. Handcrafted Amish-built cabinetry is featured throughout the home, complemented by quartz countertops, premium flooring, and quality finishes. The private primary suite includes a custom tile walk-in shower, while the spacious backyard offers plenty of room to enjoy the outdoors. The lower level features 9-foot ceilings and can be finished for an additional $45,000, adding approximately 720 square feet of living space. There is even more to this exceptional home, schedule your private showing today and see everything this home has to offer.

3188 Prospect Dr, Sun Prairie

$469,900
3 Beds 3 Baths 2028259 MLS ACTIVE Status
Move-in ready 10/2/26. This Beryl home features a thoughtfully designed, open-concept layout ideal for modern living. Offering 3 bedrooms, 2.5 baths, and a 2-car garage, this home showcases locally made, custom Auburn Ridge® cabinetry, doors, and trim crafted to last. The stylish kitchen includes a center island, quartz countertops, and quality finishes from trusted brands like Kohler®, Moen®, and Shaw®. Durable luxury vinyl plank flooring enhances main living areas, while painted solid-core doors provide superior sound control. Designer lighting curated from Kichler® and Visual Comfort & Co. adds a polished touch. Smart Home+ technology with integrated lighting control brings everyday convenience. Enjoy added peace of mind with a one-year warranty.

2067 Leopold Way, Sun Prairie

$374,900
3 Beds 4 Baths 2028258 MLS ACTIVE Status
Spacious 3 Bedroom, 3.5 bath end unit condo near Prairie Lakes with lots of natural lighting. Solid hardwood floors throughout main floor. Ceramic tile in bathrooms and foyers. Solid 6 panel oak doors, including all bi-fold doors. Kitchen has solid surface counter tops with cherry cabinets & flow throughout the full bathrooms. Pantry has custom-built shelving made out of solid wood. Inviting living room has cozy gas fireplace. Lower level boasts large family/theater room, full bath and separate space for large home office. 2 car garage is insulated and dry walled and overhead lights. Abundant built in storage in the unit & garage. Large fenced in patio area. Den/office in LL is included in sq/ft but has no heat source. New roof in 2025, new furnace & AC in 2023. Close to schools, parks & all the dining/shopping in the Prairie Lakes/Grand Avenue area. Convient location & quick access in any direction to SP, Madison, Columbus or the I-system.

2516 Leopold Way, Sun Prairie

$589,900
4 Beds 3 Baths 2028248 MLS ACTIVE Status
Move-in ready 10/8/26. This Hudson home features a thoughtfully designed, open-concept layout ideal for modern living. Offering 4 bedrooms, 2.5 baths, and a 2-car garage, this home showcases locally made, custom Auburn Ridge® cabinetry, doors, and trim crafted to last. The stylish kitchen includes a center island, quartz countertops, and quality finishes from trusted brands like Kohler®, Moen®, and Shaw®. Durable luxury vinyl plank flooring enhances main living areas, while painted solid-core doors provide superior sound control. Designer lighting curated from Kichler® and Visual Comfort & Co. adds a polished touch. Smart Home+ technology with integrated lighting control brings everyday convenience. Enjoy added peace of mind with a one-year warranty.

1495 Mulberry Ave, Sun Prairie

$599,900
4 Beds 3 Baths 2028242 MLS ACTIVE Status
Move-in ready 9/22/26. This Everest home features a thoughtfully designed, open-concept layout ideal for modern living. Offering 4 bedrooms, 2.5 baths, and a 2-car garage, this home showcases locally made, custom Auburn Ridge® cabinetry, doors, and trim crafted to last. The stylish kitchen includes a center island, quartz countertops, and quality finishes from trusted brands like Kohler®, Moen®, and Shaw®. Durable luxury vinyl plank flooring enhances main living areas, while painted solid-core doors provide superior sound control. Designer lighting curated from Kichler® and Visual Comfort & Co. adds a polished touch. Smart Home+technology with integrated lighting control brings everyday convenience. Enjoy added peace of mind with a one-year warranty.

1231 Orchid Petal Dr, Sun Prairie

$485,000
3 Beds 3 Baths 2028216 MLS ACTIVE Status
Welcome home to this beautifully maintained Veridian home in desirable Meadow Crossing! Built in 2015, this inviting two-story features an open-concept layout filled with natural light from energy-efficient Low-E windows. The kitchen shines with a large granite island, solid surface countertops, tile backsplash, and soft-close cabinetry. The main-floor laundry includes custom Auburn Ridge cabinetry and a utility sink. The unfinished basement offers future potential with added windows, built-in storage shelving, and is stubbed for a bath. Enjoy the backyard patio with fire pit, French drain, mature trees, and open green space beyond. Additional highlights include a rear garage access door, insulated and drywalled garage with built-in cubbies, nearby parks and bike paths, and thoughtful updates throughout. Move right in!

379 White Tail Dr, Sun Prairie

$625,000
4 Beds 3 Baths 2028211 MLS ACTIVE UNDER CONTRACT Status
Welcome home to this beautifully crafted Craftsman Building custom home offering quality finishes, thoughtful updates, and exceptional living space. The open-concept layout is perfect for everyday living and entertaining, while the newly finished lower level (2025) by Marten Building offers additional living space, abundant storage, and a custom Aspen built-in sauna from Superior Sauna & Steam for your own private wellness retreat. Enjoy a peaceful backyard setting with a stained deck and custom paver patio, perfect for relaxing or hosting guests. Recent updates include a new stove (2025), microwave (2024), air conditioner (2024), whole-house allergen filtration system, and more. Complete with an extended extra-wide 3-car garage and desirable Sun Prairie location, this exceptional home is truly move-in ready!

2816 Hazelnut Trl, Sun Prairie

$385,500
3 Beds 4 Baths 2028199 MLS ACTIVE Status
Welcome to Pleasant Meadows! Enjoy comfort & style in this bright, impeccably maintained townhome featuring an open, inviting layout & quality finishes throughout. The main level boasts 9-foot ceilings, beautiful engineered hardwood floors, a cozy gas fireplace, quartz countertops, stainless steel appliances, pantry, breakfast bar & spacious dining area - perfect for everyday living & entertaining. Step outside to enjoy your own private patio & flagstone pathway to the shared green space & pond area off the driveway. Upstairs, you'll find the spacious primary bedroom w/en suite bathroom & large walk-in closet, secondary bedroom & main bath. For added convenience, the laundry area w/washer & dryer is located on the upper level.The finished lower level offers a versatile third bedroom w/full bathroom - making it ideal for guests, a home office, or a recreation room. You'll also appreciate the abundant storage space. Welcome Home!

1422 Smithfield Dr, Sun Prairie

$660,000
5 Beds 4 Baths 2028183 MLS ACTIVE Status
Beautiful custom-built home located in one of Sun Prairie's newest and fastest-growing neighborhoods! This thoughtfully designed home features an open-concept layout with a dramatic two-story foyer and living room, porcelain tile flooring, a chef's kitchen with granite countertops, tile backsplash, walk-in pantry, stainless steel appliances, and an in-law suite on the main level. Upstairs, the spacious primary suite offers dual walk-in closets and a private bath, accompanied by three additional bedrooms, each with its own walk-in closet, a full hall bath, and convenient second-floor laundry. Enjoy the fully fenced backyard complete with a large concrete patio, gazebo, rock landscaping, and storage shed. The unfinished lower level offers an additional 1,459 sq. ft. and egress window ready for your finishing touches!

180 Caraway Pl, Sun Prairie

$775,000
4 Beds 4 Baths 2027836 MLS ACTIVE Status
Set on nearly an acre in a peaceful rural subdivision, this beautifully updated home offers space, style, and versatility inside & out. Sun filled rooms with an abundance of natural light highlight the open remodeled kitchen featuring quartz counters, white cabinetry, pantry and updated finishes throughout. Relax in the stunning primary bath with soaking tub and walk-in shower. LVP flooring, white trim and custom built-ins add warmth and character. The flexible 5th br/office includes a Murphy bed and built-in desk, perfect for guests or home office use. Outside, enjoy the plush green yard, patio, deck, RV garage and large workshop. Major updates include a brand-new roof & skylights w/remotes, newer furnace and new water heater. All new siding, gutters and downspouts coming soon!!

2717 Olin Way, Sun Prairie

$625,000
4 Beds 4 Baths 2027642 MLS ACTIVE UNDER CONTRACT Status
Welcome to 129 N. Legacy Way, where modern comfort meets everyday convenience. This beautifully maintained home offers an open-concept layout designed for both relaxing and entertaining. The spacious kitchen flows seamlessly into the dining and living areas, creating the perfect gathering space. Generous bedrooms, a private owner's suite, and thoughtful finishes throughout make this home move-in ready. Step outside to enjoy the backyard, ideal for summer barbecues, morning coffee, or evenings around the fire. Located in one of Sun Prairie's desirable neighborhoods, you'll appreciate being just minutes from parks, schools, walking trails, shopping, restaurants, and everything this growing community has to offer.

129 N Legacy Way, Sun Prairie

$639,900
4 Beds 3 Baths 2027623 MLS ACTIVE Status
Flexible open floor plan ranch built by Village Homes. Use as 3BR +office + exercise room or up to 5BRs. Located on low traffic cul-de-sac next to greenway affords privacy and serenity. Living-Dining-Kitchen combo features vaulted ceilings, hardwood floors & gas fireplace. Corian counters and kitchen island with electric outlets for your blender or air fryer! Commanding view of the adjacent greenway from elevated 12 x 16 deck. Large bedrooms, both first floor baths feature double sinks, first floor laundry with stainless steel LG appliances. Patio deck features a Sunseekers electric shade for sunny afternoons! Family room plus rec area in lower level. BR 4 used as bedroom or private office BR 5 currently used as an exercise room. Family room features a wet bar with indirect lighting above and framing to accommodate a full sized wine cooler. Drywalled & painted 3 car attached garage. Unfinished bsmt area used as workshop. LL has shelved walk-in storage closet too! New roof shingles 7/26

715 Cypress Ct, Sun Prairie

$640,000
3 Beds 3 Baths 2027602 MLS ACTIVE Status
Meticulously maintained and thoughtfully updated, this exceptional home is situated on a private 0.32-acre lot backing onto peaceful green space. The open-concept design features soaring ceilings and abundant natural light, creating a bright and inviting atmosphere throughout. The well-appointed kitchen offers quartz countertops, a farmhouse sink, quality cabinetry, and seamless access to the formal dining room. Beautiful hand-scraped hickory hardwood flooring extends through much of the main level, while the impressive two-story great room is highlighted by a fireplace and expansive windows overlooking the backyard. The main-level primary suite has a spacious en suite bath with a whirlpool tub. Upstairs, an open loft offers flexible space for a home office, reading area, or additional living room. The finished lower level is designed for entertaining and recreation, complete with a custom wet bar, built-in surround sound speakers. New roof and gutters July 2026.

1730 Stonehaven Dr, Sun Prairie

$625,000
3 Beds 3 Baths 2027009 MLS ACTIVE Status
Thoughtfully designed and full of character, this spacious ranch blends rustic charm with modern comfort. Whiskey barrel wood accents create warm focal points throughout the main living areas, including above the kitchen island, fireplace, and entryways. The spacious primary suite features a walk-in tile shower, while two additional bedrooms offer generous closet space. Enjoy the convenience of main-level laundry, a half bath off the garage entry, and a versatile office/craft room complete with built-in cabinetry and a utility sink. Relax year-round in the screened-in porch overlooking the backyard, complete with a fire pit that’s perfect for entertaining or unwinding on cool evenings. HUGE drywalled lower level ready to finish and nearly double your space!! unfinished it makes a great plays pace/gym area! Located near parks, bike paths, and schools, this home offers the perfect combination of style, functionality, and location.

1378 Bunker Hill Dr, Sun Prairie

$447,000
4 Beds 2 Baths 2027532 MLS ACTIVE Status
This well-maintained ranch offers nearly 2,500 sq ft of living space, including four bedrooms and room for a 5th in the lower level. A welcoming front porch and foyer lead to warm hardwood and tile flooring throughout. The kitchen provides abundant cabinetry, stainless steel appliances, and a bright dining area, while the expansive living room features a gas fireplace and built-ins. A highly desirable three-season room sits right off the living area and provides a cozy place to sit and relax at the beginning or end of the day. The lower level includes a generous family/ rec room with a second fireplace, a den (or 5th bedroom) with an egress window, workshop space, and substantial storage. A mature, private yard and paved patio enhance the property’s appeal.

435 Baitinger Ct, Sun Prairie

$575,000
3 Beds 2 Baths 2027516 MLS ACTIVE UNDER CONTRACT Status
Beautifully appointed and move-in ready! This 3 BR, open-concept ranch, offers the perfect blend of spacious gathering areas and peaceful retreats. Soaring 9' ceilings create an airy feel throughout, while the inviting fireplace, oversized kitchen island and expansive deck provide ideal spaces for entertaining or relaxing. The thoughtfully designed kitchen is a chef's delight, featuring quartz countertops, stainless steel appliances, abundant cabinetry, and generous workspace for effortless meal preparation and entertaining. The private primary suite offers a spa-inspired bath complete with an oversized tiled shower, double vanity, separate water closet, and an impressive walk-in closet. Numerous upgrades and thoughtful finishes throughout add comfort and style to this exceptional home. Don't miss your opportunity to make this sweet, beautifully crafted, home your own!

1218 Patriot Way, Sun Prairie

$699,900
4 Beds 3 Baths 2027497 MLS ACTIVE Status
Life has a way of bringing people together, and this is a home built for those moments. Thoughtfully designed with nearly 3,900 finished square feet, this exceptional 4 bed, 3 bath ranch offers inviting spaces to gather, celebrate and unwind. Vaulted ceilings and a sun-filled great room flow seamlessly into the stunning four-season sunroom, while the beautifully appointed kitchen features a Sub-Zero refrigerator, center island and pantry. The finished lower level with a second fireplace creates the perfect setting for game days, holidays or overnight guests, while the private fenced backyard with mature landscaping, irrigation and spacious deck extends your living outdoors. Whole-home audio, a luxurious main-floor primary suite and a three-car garage complete the experience. Nestled in Sun Prairie's sought-after Westwynde neighborhood near parks, schools and everyday conveniences, this is a home you'll appreciate more with every visit.

933 Chalfont Dr, Sun Prairie

$389,900
3 Beds 2 Baths 2027340 MLS ACTIVE Status
Lovingly maintained 3-bedroom, 1.5-bath ranch offering comfort, character, and exceptional outdoor living. Inviting main level with a Hearthstone Castleton soapstone stove providing long-lasting radiant heat, complemented by electric baseboard heating with individual room controls. The finished LL includes a dedicated man cave, custom memorabilia bar, half bath, and laundry area. Step outside to an expansive 10' x 24' deck with multiple seating areas and ambient solar lighting, overlooking beautifully established perennial gardens, mature trees, a stamped concrete patio, tranquil water feature, garden shed, and fenced backyard. The 2-car attached garage offers convenient backyard access. UHP Ultimate Home Warranty for added peace of mind!

1509 Crystal Ln, Sun Prairie

This information, provided by seller, listing broker, and other parties, may not have been verified. Copyright 2026 South Central Wisconsin MLS Corporation. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify perspective properties consumers may be interested in purchasing.