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$354,000
3 Beds ⋅ 2 Baths ⋅ 2028283 MLS ⋅ ACTIVE Status
MOTIVATED SELLER! Seller financing fell through. Beautifully updated home in highly sought-after Stoughton. Nearly every feature has been refreshed within the past 8 years, offering modern comfort and move-in readiness. The main level showcases durable ceramic tile flooring and an updated, open kitchen featuring oak cabinetry and a stylish tile backsplash. Enjoy outdoor living with a screened porch, patio with firepit and a fully fenced backyard, filled with perennials and raised garden beds-ideal for relaxing or gardening. Additional highlights include a newer roof, almost entirely newly painted interior and an attached 1 car garage for convenience and storage. A fantastic opportunity in a desirable location with lower taxes and no condo fees!

529 Kings Lynn Rd, Stoughton
$354,000
3 Beds ⋅ 2 Baths ⋅ 2028282 MLS ⋅ ACTIVE Status
MOTIVATED SELLER! Buyer's financing fell through. Low maintenance, high comfort. Welcome to condo living. Beautifully updated condo in highly sought-after Stoughton. Nearly every feature has been refreshed within the past 8 years, offering modern comfort and move-in readiness. The main level showcases durable ceramic tile flooring and an updated, open kitchen featuring oak cabinetry and a stylish tile backsplash. Enjoy outdoor living with a screened porch, patio with fire pit and a fully fenced backyard, filled with perennials and raised garden beds-ideal for relaxing or gardening. Additional highlights include a newer roof, almost anll new interior paint, and an attached 1 car garage for convenience and storage. A fantastic opportunity in a desirable location with lower taxes and no HOA.

529 Kings Lynn Rd, Stoughton
$325,000
3 Beds ⋅ 2 Baths ⋅ 2027447 MLS ⋅ ACTIVE Status
Step inside this welcoming 3-bedroom, 2-bath ranch that offers the perfect blend of comfort and style. The open-concept design creates an inviting atmosphere, while the finished, exposed lower level provides exceptional additional living space for entertaining, recreation, or relaxing. Enjoy your morning coffee on the charming front porch, and appreciate recent updates including fresh interior paint, luxury vinyl plank (LVP) flooring (2025), and insulated, drywalled, and painted 2-car attached garage. Located with easy access to Madison and Janesville, this home is just minutes from parks, an elementary school, and everyday amenities, offering convenience for a variety of lifestyles. Outfitted for accessibility, the home includes a garage ramp, an accessible bathroom and shower, and chair lift. Ramp & lift can be removed if desired, providing flexibility to meet the new owner's needs. Updates per Seller. SF/dim/lot approximate, Buyer’s responsibility to verify.

403 Hanson Rd, Stoughton
$395,000
3 Beds ⋅ 3 Baths ⋅ 2027400 MLS ⋅ ACTIVE Status
Move-in ready Juniper at Magnolia Springs! Enjoy effortless living in this thoughtfully designed two-story half duplex offering a main-level primary suite and convenient first-floor laundry. The open layout is filled with natural light, with high ceilings in the great room creating an airy, welcoming feel. The kitchen serves as the heart of the home, featuring granite countertops, modern appliances, and generous cabinet space—ideal for everyday meals or hosting friends. The unfinished lower level provides flexible space for storage or future expansion, complete with an egress window and rough-in plumbing for a future bath. *Photos and virtual tour are of a similar completed model with the same floor plan. Seller is a licensed real estate company.

357 Lilac Ln Unit 69, Stoughton
$450,000
3 Beds ⋅ 2 Baths ⋅ 2027107 MLS ⋅ ACTIVE Status
Still time left this summer to get into this 3 bedroom, 2 bath ranch and start enjoying the pool! Conveniently located in the desired Hillcrest neighborhood on Stoughton's north side, you have quick access for commuters. Large garage has plenty of space, and the pool has its own shed for storage. Fenced in backyard is all set for entertaining or floating in solitude soaking up the sun!

901 Eisenhower Rd, Stoughton
$475,000
4 Beds ⋅ 2 Baths ⋅ 2026039 MLS ⋅ ACTIVE Status
Step into a piece of history with this stunning Stoughton Victorian, where original woodwork, wood flooring throughout & intricate trim preserve its timeless character. The home features four spacious bedrooms, updated kitchen w/ granite tops & SS appliances, main floor laundry & two full bathrooms. The main floor full bath features marple countertops, tiled shower & jacuzzi tub. The upper full bathroom has a period clawfoot tub & gorgeous marble tile. The finished third-floor attic space is ideal for an office, studio or playroom. Located just half a block from Main Street, you’re perfectly positioned to enjoy local coffee shops, vibrant restaurants, unique shopping, the theater, and art galleries. Outside, the property includes an oversized two-car garage, offering rare and ample space for vehicles and hobbies alike. It’s a beautiful blend of historic charm and everyday convenience, all within easy reach of the best downtown amenities!

316 S Page St, Stoughton
$499,900
3 Beds ⋅ 3 Baths ⋅ 2026420 MLS ⋅ ACTIVE UNDER CONTRACT Status
Vaulted Living, Thoughtful Design, and Exceptional Entertaining Spaces! Welcome home to this 3-bedroom, 2.5-bath residence featuring vaulted ceilings and a gas fireplace that create an inviting main living area. The loft overlooking the living room adds flexibility for a home office, reading nook, or additional gathering space. The primary suite offers a walk-in shower and radiant floor heating in the ensuite bath for everyday comfort. Downstairs, enjoy a dedicated theater room and rec room for endless entertainment. A 2-car attached garage adds convenience, while the patio with a privacy garden wall creates a secluded outdoor retreat. A lifetime warranty metal roof provides lasting value and peace of mind.

610 Nordic Trl, Stoughton
$430,000
3 Beds ⋅ 3 Baths ⋅ 2024913 MLS ⋅ ACTIVE Status
Show 6/25. New construction without the wait in a neighborhood w/ no HOA/covenants! Welcome home to this lovely south-facing, smartly built home that is under warranty from builder for 3 more years! This sunny abode features a high-quality HVAC system, energy efficient appliances, spray foam insulation and smart technology=lower energy costs and added seasonal comfort. Open concept main floor w/ large living space flowing into the bright kitchen w/ soft-close cabinets, cooks island, and dining area. Huge walk in pantry! Half bath on the main floor. Upstairs are 3 well-appointed bedrooms and a convenient laundry room. Lrg primary bedroom with ensuite. 2 car garage w/ utility sink for gardening and hobbies. Clean basement with sump, egress window and rough out for additional bathroom is ready to be finished for additional space! Owner added extra windows for maximum light. New ceiling fans, pendant lights, front door trees and native flowers. Blocks from Troll beach & downtown Stoughton!

372 Orchid Ave, Stoughton
$560,000
4 Beds ⋅ 3 Baths ⋅ 2026392 MLS ⋅ ACTIVE Status
BIG PRICE IMPROVEMENT! Better than new 4-bedroom, 3-bath ranch in Stoughton's desirable Nordic Ridge neighborhood! This open-concept home offers 3 bedrooms and 2 full baths on the main level, including a private primary suite with spa-like bath and walk-in closet. The spacious kitchen features granite countertops, stainless steel appliances, large pantry, center island, and bar seating. The finished lower level adds exceptional living space with a huge rec room, 4th bedroom, full bath, and office/flex room. Enjoy outdoor living from the front porch or backyard patio with expanded pavers & concrete entertaining area. Beautiful sunsets, modern finishes, and a thoughtful floor plan make this home move-in ready. Conveniently located near parks, schools, and all that charming Stoughton has to offer. Why build when you can have it all today!

2308 Otteson Dr, Stoughton
$415,000
3 Beds ⋅ 3 Baths ⋅ 2026620 MLS ⋅ ACTIVE Status
Better than New! Priced below simular base models. Move-in ready with Seller improvements included: All new appliances, washer, dryer, window blinds, Kinetico water softener, epoxy floor & storage shelves in basement. Wonderful open floor plan with 9 ft ceilings. Kitchen has a large island, 42" designer cabinets with crown molding, soft close doors/drawers & Quartz countertops. Walk-out to private patio. 1st floor laundry. 2nd floor features large primary bedroom with ensuite bath, raised vanity w/dual sinks & walk-in shower. 2 addl. bedrooms, 2nd full bath. Smart home technology with video doorbell, smart Honeywell thermostat, smart door lock & Deako smart light switches. Lower level has egress window for future livingspace. Unique maintenance community adjacent to greenspace has monthly HOA dues that includes lawn & landscape maintenance & snow removal. Convenient location close to shopping and main Hwys for easy commute.

515 Trysil Aly N, Stoughton
$415,000
4 Beds ⋅ 3 Baths ⋅ 2026485 MLS ⋅ ACTIVE UNDER CONTRACT Status
Welcome home to this well-maintained 4-bedroom, 2.5-bath ranch in a quiet, established Stoughton neighborhood. The main level features 3 bedrooms, including a primary suite with a private bath and walk-in shower. The kitchen opens to a bright sunroom, perfect for relaxing or entertaining. The finished lower level offers a spacious family room, half bath, and a 4th bedroom with a new egress window installed in 2026. Situated on a generous .4-acre lot with plenty of room to enjoy the outdoors. Additional updates include a tankless water heater (2023). Conveniently located near parks, schools, and local amenities, this home offers space, comfort, and value.

494 Hyland Dr, Stoughton
$399,900
2 Beds ⋅ 3 Baths ⋅ 2024840 MLS ⋅ ACTIVE UNDER CONTRACT Status
This zero lot line home should not be overlooked as it offers the best of both worlds, convenience of being in the City of Stoughton, yet rural views from out the back. This spacious home offers a beautiful kitchen with many custom cabinets, a split bedroom plan, first floor laundry and a huge lower level family room along with a third bath. You'll be in love with the south facing screen porch which will be a great spot to hang out and watch summer unfold!

2401 Autumn Crest Rd, Stoughton
$414,900
4 Beds ⋅ 3 Baths ⋅ 2026154 MLS ⋅ ACTIVE UNDER CONTRACT Status
Welcome home to this spacious 4-bedroom home on Stoughton's desirable north side! Offering over 2,600 sq. ft. of living space, this home features two living areas, one with a fireplace, a formal dining room, and a large lower-level rec room—great for entertaining or relaxing. Enjoy summer evenings in the screened porch overlooking the great corner lot. The finished basement includes an office and abundant storage space. The primary suite offers a private bath. A 2-car attached garage adds convenience, windows (2014), roof (2015), and furnace & A/C (2022). Conveniently located near schools, parks, shopping, and an easy commute to Madison!

1520 Roby Rd, Stoughton
$275,000
2 Beds ⋅ 1 Baths ⋅ 2025978 MLS ⋅ ACTIVE UNDER CONTRACT Status
Fully remodeled and move-in ready! This charming 2-bedroom, 1-bath home features all-new stainless steel appliances, a brand-new patio door, an open-concept floor plan, and modern finishes throughout. The beautifully updated kitchen offers white cabinetry, stylish backsplash, and ample workspace while flowing seamlessly into the living and dining areas. Enjoy low-maintenance flooring, abundant natural light, and neutral décor throughout. Situated on a spacious lot with stunning open field views across the street, this home is within walking distance to parks, schools, and downtown amenities. Numerous updates have been completed over the years, including roof, siding, windows, furnace, central air, water heater, electrical, plumbing, cabinetry, countertops, flooring, lighting, trim, doors, and landscaping. Nothing to do but move in and enjoy! Furniture is added via AI.

520 W Milwaukee St, Stoughton
$440,000
3 Beds ⋅ 2 Baths ⋅ 2025203 MLS ⋅ ACTIVE UNDER CONTRACT Status
Immaculate and move-in ready, this updated Stoughton bi-level offers 3 bedrooms and 2 baths with more than $90K in improvements since late 2024. The remodeled kitchen features new appliances and flooring, and a new dining area window, while both bathrooms have been beautifully updated, with a complete upstairs bath renovation in 2025. Additional updates include LVP flooring, interior paint, fireplace, gutters, and a new furnace in 2026. Roof replaced in 2019 and water heater in 2017. The finished lower level adds flexible living space. Set on a .28-acre lot with mature trees backing to greenspace, this property also offers a two-tier deck and two storage sheds. Just two blocks from Norse Park and near a walking trail to downtown!

1334 N Page St, Stoughton
$437,900
3 Beds ⋅ 2 Baths ⋅ 2025361 MLS ⋅ ACTIVE Status
Property is under construction. Photos are of completed model with the same plan. Estimated completion date is approximately November 2026. The Bergen, a quality-built ranch half duplex home by your trusted hometown builder. The charming craftsman-style exterior creates an inviting first impression, while the interior showcases custom cabinetry, solid-surface countertops, and attractive LVP and LVT flooring throughout. This thoughtfully designed single-story layout features high ceilings and an open kitchen ideal for entertaining and everyday living. The unfinished basement offers excellent future potential, with rough-in plumbing and an egress window already in place. Situated on a desirable homesite with a greenspace-facing front door, this home also includes a transferable limited warranty, providing added peace of mind at Magnolia Springs. *Photos and virtual tour shown are of a similar completed model with the same plan. Seller is a licensed real estate company.

141 Orchid Ave, Stoughton
$544,900
5 Beds ⋅ 3 Baths ⋅ 2024540 MLS ⋅ ACTIVE UNDER CONTRACT Status
Beautiful, spacious home set on a large lot with breathtaking countryside views in a quiet, mature neighborhood. Offering 5 bedrooms in all, this is a great opportunity. The open-concept main level is designed for effortless living and entertaining — the living and dining areas flow seamlessly together, with the dining area stepping directly out to the patio and fully fenced yard, framing gorgeous views at every turn. A large family room with wood fireplace opens to the kitchen, featuring white cabinetry, a breakfast bar, stacked double oven, and a sunny dinette. Upstairs, four bedrooms include a serene owner's suite with walk-in closet, private balcony, and full bath. The lower level offers a 5th bedroom with egress window, spacious rec room with wet bar. Oversized 3-car garage and UHP Ultimate warranty completes this wonderful property.

1109 W Milwaukee St, Stoughton
$455,000
3 Beds ⋅ 3 Baths ⋅ 2024829 MLS ⋅ ACTIVE Status
Move-in ready Juniper at Magnolia Springs! Enjoy effortless living in this thoughtfully designed two-story half duplex offering a main-level primary suite and convenient first-floor laundry. The open layout is filled with natural light, with high ceilings in the great room creating an airy, welcoming feel. The kitchen serves as the heart of the home, featuring Quartz countertops, modern appliances, and generous cabinet space—ideal for everyday meals or hosting friends. The unfinished lower level provides flexible space for storage or future expansion, complete with an egress window and rough-in plumbing for a future bath. *Photos and virtual tour shown are of a similar completed model with the same plan. Seller is a licensed real estate company.

309 Orchid Ave, Stoughton
$450,000
3 Beds ⋅ 3 Baths ⋅ 2024828 MLS ⋅ ACTIVE Status
Move-in ready Juniper at Magnolia Springs! Enjoy effortless living in this thoughtfully designed two-story half duplex offering a main-level primary suite and convenient first-floor laundry. The open layout is filled with natural light, with high ceilings in the great room creating an airy, welcoming feel. The kitchen serves as the heart of the home, featuring Quartz countertops, modern appliances, and generous cabinet space—ideal for everyday meals or hosting friends. The unfinished lower level provides flexible space for storage or future expansion, complete with an egress window and rough-in plumbing for a future bath. *Photos and virtual tour are of a similar completed model with the same floor plan. Seller is a licensed real estate company.

317 Orchid Ave, Stoughton
$454,000
3 Beds ⋅ 3 Baths ⋅ 2024827 MLS ⋅ ACTIVE Status
*Under Construction, expected completion 07/29/2026. Welcome to the Willow, a sophisticated and modern floor plan designed to meet your every need. This exquisite property offers an ideal blend of comfort, style, and functionality, making it the perfect place to call home. Step into a bright and open-concept living space with large windows that invite natural light to fill the room. The expansive living room flows seamlessly into the dining area, creating a perfect setting for both entertaining and everyday living. *Photos and virtual tour shown are of a similar completed model with the same plan. Seller is a licensed real estate company.

334 Wild Rose Way Unit 46, Stoughton
$474,900
3 Beds ⋅ 2 Baths ⋅ 2024826 MLS ⋅ ACTIVE Status
Welcome to "The Rowan" floorplan by Eldon Homes, your Hometown Homebuilder! The Rowan's open-concept main level is designed for easy living and features 3 bedrooms, 2 full baths and a convenient laundry/mudroom. The primary suite includes a walk-in shower, spacious vanity, and walk-in closet. The unfinished lower level is ready for future expansion with an egress window and rough-in plumbing for a full bath. This home is equipped with energy-efficient appliances, and a state-of-the-art HVAC system to ensure comfort and convenience year-round. *Photos and virtual tour are of a similar completed model with the same floor plan. Seller is a licensed real estate company.

358 Wild Rose Way, Stoughton
$479,500
4 Beds ⋅ 3 Baths ⋅ 2024825 MLS ⋅ ACTIVE Status
New Construction with estimated completion 10/19/2026! Eldon Homes, your hometown builder presents "The Linden." This home is a thoughtfully designed two-story offering 1,652 sq ft of stylish and functional living with 4 bedrooms, 2.5 baths, and a spacious 2-car garage. The open-concept main floor is bright and inviting, with seamless flow between the kitchen, dining, and great room, perfect for gatherings and everyday life. Upstairs, the primary suite features an en-suite bath and dual closets, while three additional bedrooms, a full bath, and second-floor laundry add comfort and convenience. With quality craftsmanship and modern design throughout, The Linden is more than a house, it’s a place to call home. You will be beyond impressed with this hometown home builder. *Photos and virtual tour shown are of a similar completed model with the same plan. Seller is a licensed real estate company.

351 Wild Rose Way Unit 39, Stoughton
$399,500
3 Beds ⋅ 2 Baths ⋅ 2024186 MLS ⋅ ACTIVE Status
Welcome home to this beautifully updated gem at 616 Page Street in Stoughton with rare rent to own option or seller financing option! This move-in ready property blends modern upgrades with classic charm. Step inside to find fresh finishes, updated flooring, and a bright, inviting layout designed for comfortable everyday living. The refreshed kitchen offers stylish cabinetry, modern fixtures, and great functionality, while updated bathrooms provide a clean, contemporary feel. Spacious living areas create the perfect setting for relaxing or entertaining. Outside, enjoy a manageable yard ideal for gardening, pets, or summer gatherings. Conveniently located near parks, schools, and downtown Stoughton amenities, this home offers both comfort and convenience. With a newly waterproofed basement it makes this a perfect opportunity for buyers seeking updates, value, and a welcoming place to call home!

616 S Page St, Stoughton
$395,000
3 Beds ⋅ 3 Baths ⋅ 2023444 MLS ⋅ ACTIVE UNDER CONTRACT Status
Brand New Home! Eldon Homes, your trusted hometown builder, presents the thoughtfully designed Juniper floor plan. This home offers the perfect balance of style, comfort, and functionality, featuring a first-floor primary suite and convenient main-level laundry. The layout includes three bedrooms, two and a half bathrooms, and a two-car garage. Enjoy soaring ceilings in the great room and an open-concept kitchen and living area ideal for everyday living and entertaining. The kitchen showcases modern appliances, abundant cabinetry, and expansive granite countertops. The lower level offers generous storage or future finishing potential with an egress window and rough-in plumbing for a bathroom. This zero lot line half duplex is move-in ready! *Photos and virtual tour depict a completed model with the same floor plan. Seller is a licensed real estate company.

365 Lilac Ln Unit 68, Stoughton
$525,000
4 Beds ⋅ 3 Baths ⋅ 2023309 MLS ⋅ ACTIVE Status
Built in 2023, this beautifully maintained home is better than new construction with thoughtful upgrades already completed for you! Outside, enjoy professional landscaping with buried drainage, perimeter mulch, added mulch beds, a planted maple tree, and native perennials for enhanced curb appeal. Inside, the home features stylish upgrades throughout including under-cabinet kitchen lighting, tile backsplash, added cabinet hardware, and custom built-in living room cabinetry with an oak top. Custom finishes shine in the powder room with molding and wallpaper, plus upgraded trim, paint, and closet systems throughout. With designer touches in bedrooms, a custom primary walk-in closet, and added storage in the primary bath, this home is move-in ready with upgrades already done, but please reach out for a complete list!

2912 Jackson St, Stoughton
$350,000
2 Beds ⋅ 3 Baths ⋅ 2022369 MLS ⋅ ACTIVE Status
Seller hates to leave this almost-new condo in a quiet setting near biking/walking paths, but her move out of the area is your gain. This is low maintenance living at its best - with a well designed space that lives large! The living room welcomes you in with an abundance of natural light, unobstructed views & a cozy gas fireplace. The kitchen provides plenty of storage along with stainless appliances, quartz countertops & a walk-in pantry. Upstairs are 2 spacious bedrooms with large closets & 2 full bathrooms. Lower level is already insulated & framed with 2 full-sized windows & a stubbed in bathroom. Your 2 car garage provides extra convenience along with 3 guest parking spots steps away to make entertaining a breeze. This townhome is close to all of the charm Stoughton has to offer. Walk to restaurants & shopping, enjoy the historical downtown just a few miles away along with annual festivals, the Yahara River & Lake Kegonsa State Park. Easy drive to Madison & Janesville.

2890 Wild Goose Way, Stoughton
$620,900
4 Beds ⋅ 3 Baths ⋅ 2021987 MLS ⋅ ACTIVE Status
Come and experience quality & design in this beautiful ranch home with peaceful pond views with wrought iron fenced in yard & beautifully landscaped. You'll love this open floor plan w/vaulted ceilings, welcoming foyer, luxury vinyl plank floors, large island w/quartz countertops, tile backsplash, walk-in pantry, new GE appliances. Spacious dinette space & living rm w/stone fireplace. Huge mudroom with lockers, LG washer & dryer. Primary suite includes w/o deck, tile shower, glass enclosure, huge walk-in closet. Newly finished LL includes a huge family room with inferred heat w/thermostat & dry bar w/bar refrigerator, 4th bdrm, 3rd bath & huge exercise room w/barn doors or could be theater room. Still lots of storage space! Close to parks & schools.

2025 Otteson Dr, Stoughton
$399,900
2 Beds ⋅ 2 Baths ⋅ 2017123 MLS ⋅ ACTIVE Status
Beautifully maintained modern home with one level living space and no steps! This 2 bedroom, 2 bath is a must see! The open space concept living and dining area is perfect for relaxing or entertaining. The living room features a gas fireplace and sliding doors to your private patio area. The kitchen features granite countertops, stainless steel appliances, pantry and custom plantation shutters. The master suite has a walk-in closet and a master bathroom with large walk-in shower. There is a second full bath that has a tub/shower. Laundry room is complete with cabinets and counterspace. Off the laundry room is a zero step down finished natural gas heated 2 car garage complete with epoxy flooring. A premium antenna was installed, reaching all major networks.

357 Isham St, Stoughton
$439,900
2 Beds ⋅ 2 Baths ⋅ 2016880 MLS ⋅ ACTIVE UNDER CONTRACT Status
Under construction-Barrier Free-New Ranch-Completion September2026. Embrace the perfect blend of comfort and practicality with a condo at Wild Oak. Experience the joy of modern living in a thoughtfully designed home that offers both elegance and functionality for any age. Don’t miss your chance to own one of these exceptional units. Features include: 2 bedrooms, 2 full, baths, large kitchen with Amish Cabinets and pantry, granite or quartz counters, Kohler faucets and towel bars, quality lighting and open and spacious floor plan and so much more. Finish the lower level for another 900 sq ft, 3rd and 4th bedroom, full bath, large living area and storage. Selections may vary from unit to unit. Basement build out is an optional add on.

2864 Wild Goose Way, Stoughton
$439,900
2 Beds ⋅ 2 Baths ⋅ 2016878 MLS ⋅ ACTIVE Status
Under construction-Barrier Free-New Ranch-Completion September 2026. Embrace the perfect blend of comfort and practicality with a condo at Wild Oak. Experience the joy of modern living in a thoughtfully designed home that offers both elegance and functionality for any age. Don’t miss your chance to own one of these exceptional units. Features include: 2 bedrooms, 2 full, baths, large kitchen with Amish Cabinets and pantry, granite or quartz counters, Kohler faucets and towel bars, quality lighting and open and spacious floor plan and so much more. Finish the lower level for another 900 sq ft, 3rd and 4th bedroom, full bath, large living area and storage. Selections may vary from unit to unit. Basement build out is an optional add on. Similar unit shown. Colors may vary.

2866 Wild Goose Way, Stoughton

This information, provided by seller, listing broker, and other parties, may not have been verified. Copyright 2026 South Central Wisconsin MLS Corporation. All rights reserved. IDX information is provided exclusively for consumers' personal, non-commercial use and may not be used for any purpose other than to identify perspective properties consumers may be interested in purchasing.